Fallen out of love with your business?

I understand, when you’re running your own business, it feels like the 'to-do' list never ends.

Just as you complete one task, another fills its place! What’s worse, these tasks are often mundane, like responding to emails and sending invoices.

Not exactly the exciting creative work you had in mind!

This is often the case with creative business owners. We start off dreaming about what it could be like to have our own business. The idea sounds exciting.

We love thinking about the creative products and the look and feel of the business.

We see ourselves pouring creative energy into something meaningful, something that’s entirely our own.

We look forward to creating something that we would be proud of and imagine that this alone would be enough to give us all the energy we need to continue running the business for years.

But the reality of running a business can feel quite different. As things grow, you may find yourself spending less and less time on the work that excites you. Instead, your days fill up with operational tasks, client communication, and decisions that feel more draining than energising.

You might start to wonder what happened to that early enthusiasm. Where did it go?

You have fallen out of love with your work…

That can be hard to admit. After all, this was your dream. It can feel uncomfortable to say that you’re no longer enjoying it, especially when you’ve worked so hard to make it happen.

But I want to reassure you: this feeling is not unusual. And it doesn’t mean you’ve failed or that you need to throw it all away.

I work with creative business owners who are navigating this exact experience. People who’ve poured themselves into their work—sometimes for years—and then hit a point where it just doesn’t feel the same anymore. The spark is gone, and they’re left wondering what to do next.

The good news is: you can rekindle that spark. You can reconnect with the part of you that was excited to build something of your own.

Often, it starts with remembering why you chose this path in the first place. What mattered to you then? What part of that still matters now?

Sometimes the vision is still there—it just needs adjusting. Or maybe you’ve outgrown aspects of your original plan, and it’s time to evolve your business in a way that supports who you are now.

Either way, the answer usually isn’t working harder or pushing through. It’s pausing. Listening.

Giving yourself space to reflect and reimagine. If any of this resonates with you, please know you’re not alone.

This is a natural part of the creative business journey. With the right support, it’s absolutely possible to feel excited about your work again—on your own terms.